Stock-outs customers find first
A best seller sells out on a Friday, the ads keep running and you learn about it from a customer email. Reorder points live in a spreadsheet nobody opens until something breaks.
INDUSTRY · ECOMMERCE
AI assistant for ecommerce that watches the numbers you check too late.
An AI assistant for ecommerce brands watches what a founder usually checks too late: stock cover, ad spend, failed payments and supplier replies. It sends one daily brief, drafts the reorder or the customer reply, and waits for you before anything moves money.
What gets stuck today.
Ad spend reviewed weekly, not daily
A campaign can overspend for six days before the Monday review. Platform ROAS looks healthy until product cost, shipping and returns are counted, and then the margin is thin.
Supplier and returns follow-ups that slip
Purchase orders wait on a reply, returns sit unprocessed and failed payments go unnoticed. Each is small, but together they hold up cash and irritate customers.
What an AI assistant for ecommerce checks before you do
| When | The assistant | You or your team | Result |
|---|---|---|---|
| A product's stock cover falls below 14 days of recent sales | Calculates the reorder quantity from sales velocity and supplier lead time, drafts the purchase order in a sheet and posts it to the buyer in Slack. | The founder or operations lead edits and approves the order before it reaches the supplier. | Reorders go out before the stock-out, with the arithmetic visible. |
| Every day at 9:00 AM | Pulls spend and revenue from Meta Ads, Google Ads and Shopify, works out contribution after product cost and shipping, and alerts when a campaign drops below the floor you set. | The growth lead decides to pause, cut or hold. Budget changes are made by a person. | A drifting campaign is caught within a day, not at the weekly review. |
| A Shopify order shows a failed payment, an address problem or a fraud flag | Opens a task with the order, the customer and the likely fix, and drafts the message asking the customer to correct it. | A support agent sends the message or cancels the order. | Stuck orders are dealt with the same day, not found at fulfilment. |
| A support email about an order arrives | Reads the order record and courier tracking, then drafts a reply with the actual status and next step. | A support agent reviews and sends it. Refunds and discounts wait for approval. | Customers get accurate answers, and agents spend their time on the exceptions. |
| A purchase order has had no supplier reply for 3 days | Chases the supplier by email or WhatsApp with the PO number and the promised date, and logs the answer in the tracking sheet. | The buyer decides whether to escalate or look for an alternative supplier. | Delivery dates are known before they threaten stock. |
| A returned parcel is scanned in at the warehouse or 3PL | Checks the return reason and condition notes, then prepares the refund or exchange for a decision. | The support lead approves every refund. | Returns do not sit waiting while the customer wonders. |
What your day looks like.
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9:00 AM
The daily brief arrives: yesterday's revenue, contribution by channel, and three products with under two weeks of stock cover.
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9:20 AM
One prospecting campaign is flagged for falling below the contribution floor. The growth lead trims its budget.
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11:00 AM
A reorder draft for the best seller reaches the buyer. She raises the quantity slightly and approves it.
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1:30 PM
Two orders with failed payments become tasks, each with a drafted message for support to send.
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3:00 PM
A supplier who has not confirmed a purchase order is chased, and the reply is logged in the sheet.
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4:30 PM
Support works through the day's drafted replies, editing a few and sending them.
The tools you already use.
- Shopify
- Meta Ads
- Google Ads
- GA4
- Gmail
- Google Sheets
- Slack
- Shipping or 3PL portal
If a tool has an API or an export, it can usually be connected.
Ecommerce we build for.
It does the legwork. People make the calls.
Spend moves on a person's say-so
Reorders, ad budgets, refunds and discounts are proposed with the numbers behind them. The assistant never places a purchase order, changes a bid or issues a refund by itself.
Numbers you can trace
Every alert shows its source and its arithmetic, from the Shopify order to the ad platform line, so you can check a figure before you act on it.
Customers hear from your team
Support replies are drafts for an agent to send. Anything about refunds, damaged goods or complaints is flagged to a person rather than settled by the assistant.
Nothing reaches a client unchecked
The assistant drafts. A person on your team sends.
Quoted first. Built to fit.
This isn't a template with your logo on it. Every build starts from how your business actually runs — so there's no off-the-shelf demo, and we won't pretend otherwise.
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01
Discovery call
We map how your week and your business actually run, and pick the first tasks worth handing over.
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02
A live build on your work
On the strategy call we build one of your real tasks with AI, on screen — your data, not a generic demo.
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03
Scope and quote
We scope the build with you on a strategy session and quote it in writing — agreed before a single workflow is built.
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04
Build, connect, hand over
The assistant is wired into your tools, with inputs set up for each person on your team.
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05
Run and refine
We go live, then tune reminders, reports and sign-offs as your team settles in.
Refunds, spend and supplier emails: store owners ask
How is an ecommerce assistant different from a store chatbot?
A store chatbot faces shoppers; this assistant faces the operator. It watches stock, ad contribution, orders and supplier replies across Shopify, your ad accounts and your inbox, then briefs you and drafts the next action. Shoppers still hear from your team, with replies drafted for review.
Which platforms and ad accounts can it connect to?
Shopify is the most common starting point, alongside Meta Ads, Google Ads, GA4, your inbox and a shipping or 3PL portal. Other carts such as WooCommerce connect if they expose an API or export. We confirm every connection in scoping, before the price is fixed.
Can it pause my ads or place purchase orders by itself?
Not unless you allow it for a narrow case. By default it alerts and drafts, and a person pauses the campaign or approves the purchase order. Money-moving actions stay with the responsible human, and every rule is a setting you can read and change.
How does it judge ad performance?
It uses contribution, not just platform ROAS. It combines ad spend with order revenue, product cost, shipping and returns from your own sheets, then alerts when a campaign falls below a floor you set. The inputs are yours, so the calculation can be checked line by line.
Does it suit a small D2C brand?
Yes, once stock, ad spend and supplier follow-ups already compete for your week. A brand with a handful of products and one ad account can start with a single workflow, often the reorder draft or the daily ad check, live in about a week.
What can AI automation for ecommerce handle beyond stock and ads?
It can chase suppliers who have not confirmed a purchase order, flag failed payments and address errors, prepare return decisions and draft order-status replies. Each follows one pattern: a trigger, a drafted action, a named approver and a logged result.