07
07 — PR & Brand Reputation

Your Story in
the Right Rooms

Press outreach, media coverage, and reputation monitoring — so your brand is known before a prospect ever Googles you. A single piece of earned media does more for credibility than six months of ads.

Earned Media That Converts
PR and media relations — press and earned coverage
What It Is

Known Before
They Search

There's a moment in every sales conversation where the prospect opens a new tab and Googles your name. What they find in the next thirty seconds is your PR strategy — whether you planned it or not.

Earned media — press coverage, features, thought leadership articles — is the most credible form of marketing because it's not you saying you're good. It's someone else saying it. And unlike ads, it lives on your Google results page indefinitely.

We identify the publications your buyers read, build the story angles that editors will actually publish, and manage the outreach and follow-up. Reputation monitoring keeps you ahead of anything negative before it becomes a crisis.

What's Included
6 Deliverables
01
Media Audit & Strategy
We map the publications, podcasts, and online communities where your buyers spend time — and build a PR strategy that targets them specifically.
02
Story Angle Development
The pitch that gets a journalist's attention. Not a press release — a specific, timely angle that fits the publication's audience and editorial calendar.
03
Press Outreach
Targeted outreach to journalists and editors at relevant publications — personalised, persistent, and professional. Not a blast list.
04
Thought Leadership Articles
AI-assisted op-eds and expert articles for placement in industry publications — written in your voice, pitched as bylines under your name.
05
Reputation Monitoring
Continuous monitoring of brand mentions, reviews, and search results. Alerts for anything that needs a response before it compounds.
06
Monthly Coverage Report
Every mention, placement, and piece of earned media documented — with domain authority, estimated reach, and SEO value noted.
Our Approach
Step 01
Brand Audit
Current search results, existing mentions, and brand perception — we know your baseline before we build anything.
Step 02
Story Angles
Three to five pitch angles developed per quarter — each tied to a specific publication and editorial hook. We don't pitch blind.
Step 03
Media Outreach
Targeted outreach to a curated list of journalists and editors. Follow-up managed. Relationships built over time, not burned in one blast.
Step 04
Monitor & Protect
Ongoing reputation monitoring. Coverage documented. Negative mentions flagged and responded to before they rank. Your search results actively managed.
1st Page Results Managed
0 Blast Pitches Sent
Coverage Lives Online
24/7 Reputation Monitoring

Stop paying for reports. Start paying for results.

We start with a free reputation audit — what your brand looks like on the first page of Google and where the PR opportunities are. No pitch. No pressure.

Book Your Free Audit →