Pet Element — Case Study

Strictly necessary Always on

Keeps the site up, secure and working: page delivery, security filtering, form spam checks, and remembering this cookie choice. These cannot be switched off.

Analytics

Google Analytics 4 and Microsoft Clarity. Tells us which pages get read, where people drop off, and how the site performs. Clarity also records anonymised session replays and heatmaps.

Advertising

Google AdSense and ad-platform tags. Used to measure ad performance and to show relevant advertising. Off by default.

Functional

Embedded convenience features such as the Calendly scheduler and Sign in with Google. Blocking these does not break the site; the equivalent links still work.

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