Privacy Policy
We collect only what we need to run our business and serve you well. We don't sell your data. We use Google Analytics to understand how people use our site, and we send emails only when you ask us to. You can request your data, correct it, or ask us to delete it at any time.
Who We Are
Varnan Digital is a full-service digital marketing agency based in Kerala, India. We offer performance marketing, SEO, web design, social media management, brand identity, AI workflow automation, analytics consulting, and email marketing.
What We Collect
Information you give us
- Name & email — when you fill in a contact or audit request form.
- Website URL & message — so we can understand your business before we respond.
- Business details — ad account access, brand assets, and onboarding information when you become a client.
Information collected automatically
- Analytics data — pages visited, session duration, device type, and approximate location via Google Analytics 4.
- Cookies — session and analytics cookies (details in Section 6).
- Ad pixels — if you arrive from a Meta or Google ad, the platform may set a tracking pixel per their own privacy policies.
How We Use It
- Respond to your enquiries and deliver the services you've requested.
- Send transactional emails — proposals, audit reports, invoices.
- Improve the website using aggregated, anonymised analytics.
- Comply with Indian law (IT Act 2000, DPDPA 2023).
- Send marketing emails — only with your explicit consent, revocable any time.
Legal Basis for Processing
For visitors from the EU/EEA, we process personal data under the following GDPR bases:
Marketing emails and non-essential cookies.
Delivering services you have signed up for.
Website improvement and responding to enquiries.
Where required by Indian or applicable law.
Data Sharing
We share your data only when we must:
- Hosting & infrastructure — our web host and email delivery provider process data strictly on our behalf.
- Analytics — Google Analytics 4 receives anonymised usage data.
- Ad platforms — when managing your campaigns, account data passes through Meta, Google, or LinkedIn under their terms.
- Legal requirement — if compelled by a valid court order or government authority.
Cookies
Opt out of Google Analytics via your browser settings or Google's opt-out tool.
Data Retention
- Enquiry form data — kept for 24 months, then permanently deleted.
- Client project data — kept for the length of the engagement plus 3 years for legal and accounting purposes.
- Analytics data — 14 months (Google Analytics default).
Your Rights
Under India's DPDPA 2023 and GDPR (where applicable), you can:
- Access — get a copy of the data we hold on you.
- Correct — ask us to fix inaccurate data.
- Delete — request erasure, subject to legal retention rules.
- Withdraw consent — stop marketing emails any time.
- Portability — receive your data in a machine-readable format.
- Complain — to the Data Protection Board of India or your local authority.
Security
We use SSL/TLS encryption, restricted access controls, and regular security reviews. No internet transmission is 100% secure — we cannot guarantee absolute security, but we take reasonable and proportionate measures to protect your data.
Children's Privacy
Our services are not directed at anyone under 18. We don't knowingly collect data from minors. If you believe we have, contact us immediately at hello@varnan.digital and we will delete it.
Third-Party Links
Our site links to external services (case study sources, tool partners). We are not responsible for their privacy practices — please check their policies before sharing personal information with them.
Changes to This Policy
We may update this policy. The effective date at the top of the page reflects the latest version. Continued use of our site after an update means you accept the revised policy.